Why does a stranger visit an asset manager's website?
A nice portrait of the contact person, with name, contact details and other information is important to build trust.
Perhaps you recently met at an event and the person would now like to contact you. She is looking for her phone number, email or postal address.
Making contact should be made as easy as possible for the potential customer. People are all different, some like to call themselves and others find it difficult to make the first move and would rather be called. That's why you should offer both direct dialing and a contact form for a callback or an appointment.
Wealth managers are many and for some reason that person has sought you and your firm. Why do clients come to you? Do you have a unique selling point? Do you specialise in a particular field? Have you received any special qualifications or awards? Share your unique selling proposition on the website.
Opinions differ on this subject. However, I am convinced that the prices and fees are mandatory on every website. The less you can find about the costs on a website, the more expensive they usually are. Who has ever bought a car without knowing the price? Even a Bugatti Chiron has its price and finds its buyers.
Publishing daily or weekly news on one's own website involves a lot of effort and is not recommended as long as fewer than 100 readers per month visit the website. Instead, you can start with an e-mail newsletter and ask visitors to your website if they would like to subscribe to the free newsletter.
We live in fast times, so don't write a long novel. Get to the point quickly. A potential customer usually has just as little time as you do and wants to get to the goal of his search quickly. This means not only short and crisp, but also clear and understandable.
IGUV invited 20 web designers to a contest. The best 6 designs are shown below. All web designers also had to have references in this field and had already created websites for asset managers or financial service providers. The basic package is already available from CHF 2'900 and the premium version with integrated forms, newsblog, ICS and calculators etc. is available from CHF 11'900.
Please fill in the following questionnaire and we will contact you regarding consulting and creation of a new website. There are several developers from the financial sector at your disposal.
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